On April 15-17, the Annual Sustainable Meetings Conference — hosted by the Green Meeting Industry Council brought together professionals from all corners of the meetings and events industry — planners, suppliers, service providers, and destination representatives — around a single mission: transforming an industry by integrating sustainability into the entire life-cycle of event planning and execution. The event is an opportunity to gain new tools, share best practices and transferable lessons, network with peers and leaders in the industry, and get inspired to continue your efforts alongside like-minded professionals in the community.
This was our first year working with GMIC on the event and they wanted a new spin on the event logo, branding and overall identity. Our first step was taking the existing SMC logo, toning it down a bit and tying it together with the GMIC brand. Working with GMIC, we were able to develop a brand that connects directly to GMIC and that can be reused consistently in upcoming years, with only slight modifications to the date.
- Select conference sessions/content were made available to a virtual audience with facilitation through Plan Your Meetings and live steaming YouTube + SnappyTV videos.
- Collectively packaged 29,808 meals in one hour for Stop Hunger Now.
- Attendees experienced sustainability in action with 11 different tours around the city of San Francisco.
Click the image below to view select photos from the 2014 event. Photos courtesy of Bay Area Event Photography.