Posts Tagged ‘sustainable development’

EcoDistricts ’11: Photos Are In!

November 10, 2011

Photos from the 2011 EcoDistricts Summit are in! We’re excited to share snapshots from the best moments of this year’s event. Many thanks to event photographer, Edis Jurcys Photography for capturing the spirit of a very invigorating and thought-provoking event!

Day 1

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Day 2

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EcoDistricts Summit ’11: PoSI’s Naomi Cole on The Compelling Nature of District-Scale

October 18, 2011

The team at Portland Sustainability Institute are quickly becoming the global experts at district-scale innovation. Their EcoDistricts model drives sustainable development in cities through stakeholder mobilization, social and infrastructure improvements across a neighborhood, and integration of best practices into the broader citywide cultural fabric. Three weeks from hosting their third annual EcoDistricts Summit, Program Manager Naomi Cole, talks about the increased value found in working at the district scale and why cities around the world are looking to Portland for a roadmap to sustainable development.

EcoDistricts: How does the development strategy change when working at the district scale rather than on a single structure?

Naomi Cole: It’s an entirely different strategy at a district scale. When working on a physical structure, the overall goal is pretty clear: a successful structure, like a new or retrofitted building, bioswale or energy system for example. When working at an EcoDistrict scale, there are potentially hundreds of projects and strategies to achieve the overall goal of environmental and social performance improvements.

At the district scale, we consider projects in the built environment as well as programs around people and behavior. And most importantly, the mechanisms for achieving these projects become much more complex because there are many more stakeholders than in a single structure. At a minimum, we have neighbors, developers, institutions, a city and utilities. Development at this scale requires a new process for making sustainable cities. We created EcoDistricts to provide a framework and approach for creating sustainable neighborhoods that includes new models of governance, assessment, project innovation, finance and policy.

EcoD: What is the most surprising unforeseen challenge you’ve encountered since working at the district scale and what solution or solutions have you discovered to address it?

NC: The process takes a long time. Stakeholder engagement and buy-in is, in many ways, the most critical step, and that process is dynamic and difficult to control. After we built our EcoDistricts framework we thought we’d be able to progress relatively efficiently in our pilot districts. But the process of engaging neighbors, formalizing partnerships, committing resources and building local capacity is very process heavy and takes time. Engagement has to be done right in order to get to the next steps of assessment and project implementation, which is where we all want to be.

EcoD: What is the single biggest driver of success for the development of an EcoDistrict? Why is it so important?

NC: There are two equally important drivers for success and they are addressed by our first two phases of EcoDistrict development: district organization and district assessment. The district organization process is what I described in the last question — engagement, vision, partnerships, capacity, and governance of stakeholders in an EcoDistrict. If this is done right, the next steps fall into place. The second, and equally critical, driver of success is an effective assessment process to prioritize projects. The biggest question once an EcoDistrict is organized is, “what are the right projects?” An integrated sustainability assessment across a neighborhood is critical for determining high impact projects, low-hanging fruit, and long-term ambitious investments. An effective assessment provides a roadmap for ongoing district sustainability improvements.

EcoD: Are EcoDistricts just a sum of their parts, in terms of benefits, or do the positive impacts grow exponentially when addressed as a collective unit?

NC: Definitely the latter. In fact, we often say, “the whole is greater than the sum of its parts” to describe the value proposition for EcoDistricts. The intention behind EcoDistricts is a more integrated approach to developing our cities. By thinking district-wide across multiple areas of performance, we see opportunities for investments to do many things at once. Adding bioswales to sidewalks, for example, provides a timely opportunity to lay infrastructure for district utilities, saving huge capital costs by tearing up streets only once. A neighborhood building retrofit program can save energy while also improving comfort, saving on utility bills, creating jobs and increasing property value. We focus on the district scale because it’s a compelling size — small enough to innovate quickly but big enough for meaningful results.

EcoD: What drew you to working at the district scale? Why is this concept so enticing to you personally?

NC: Neighborhoods are the building blocks of cities, so it’s the next scale (beyond buildings) that we have to tackle if we’re going to achieve the kind of ambitious city and regional sustainability goals adopted around the world. My background is in architecture, and I was drawn to architecture because the built environment provides an opportunity to create better places for people and nature. After working on buildings for a few years, I quickly realized that we could only accomplish so much within the walls of a structure. The next opportunity for the sustainability industry is neighborhoods because of the compelling scale.

Social networks enable change, buildings have the potential to share systems, and public spaces are ripe to create community and provide ecosystem services. I like the complexity of the neighborhood scale because we are challenged to consider a range of social, technical, financial and political issues that don’t come up at the building scale, but feel more manageable to address than at a citywide scale.

EcoD: If you could paint a picture of this nation’s cities in 20 years — how does the EcoDistrict fit in? What kind of progress and results do you hope to see over that time as a result of district scale innovation and development? Is there an end game or set of goals PoSI is working towards?

NC: EcoDistricts are a critical step towards eco cities. They aren’t an end in themselves but an important step on the path towards scaling up what works in urban sustainability innovation to address the myriad challenges faced by metropolitan areas. So many sustainability successes are still seen as boutique projects and not transferable. Our goal is not for every neighborhood to become its own independent EcoDistrict. Through EcoDistricts, we aim to innovate at the neighborhood scale to figure out what works and what doesn’t. Then we hope to ultimately make a particular practice, whether it’s neighborhood governance or assessment or finance, become the new norm for how cities operate.

EcoD: What do you think is so compelling about Portland’s EcoDistrict model? Why are cities around the world turning to the Rose City for guidance in developing their own district scale projects?

NC: I think the thing that’s compelling about our work is that we’ve created a framework – a “how to” approach – for getting to sustainable neighborhoods. Every city is looking for this. And while we know what we’ve got now isn’t perfect, it’s the best of what’s out there and it captures lessons learned and case studies from sustainable neighborhood projects around the world. While many cities work in specific neighborhoods with ambitious sustainability goals, we’ve taken a broad approach by developing a transferable framework that we hope can be adopted by cities around the world. In addition, as we respond to inquiries about EcoDistricts, we find that cities are equally interested in our expertise as they are in our leadership in creating learning networks and a place to share lessons learned in creating sustainable neighborhoods.

Naomi Cole is the program manager for Portland Sustainability Institute (PoSI) and a featured speaker at the third annual 2011 EcoDistricts Summit, October 26-28 in Portland, Oregon. Learn more about PoSI and their EcoDistricts model at Find details on the 2011 EcoDistricts Summit and register at

EcoDistricts ’11: USGBC’s Scot Horst on LEED + Neighborhood Scale Sustainable Development

September 23, 2011

When U.S. Green Building Council’s LEED system was founded in 1994, the focus was on individual projects. But sustainable development has evolved since then, and today LEED encompasses singular projects and neighborhood development as well. Learn about how LEED is providing the common language and foundation for district scale development from U.S. Green Building Council Vice-President and EcoDistricts Summit featured speaker, Scot Horst.

EcoD: Can you put some context around LEED’s role in advancing the concept of an EcoDistrict? What kind of positive contributions can LEED buildings, or rather a group of LEED buildings, make towards the development of a district with sustainability at its core?
Scot Horst: The tendency within the environmental movement is to think there is competition between different programs or that various programs are stealing an amount of thinking from a very confined market and that they’re taking it from each other. But, in fact what we know is that if we are going to be successful, we need to leverage all of our different abilities and thinking between many varied programs and approaches. LEED does something very specific—that other programs have not been able to do—which is bringing to scale a level of understanding and a series of different environmental ideas that are very approachable. It helps people who haven’t done this work before figure out how to get into it and what they can do.

What we find is that people who have done LEED projects like to go further on the next one. They like to see if they can do more sustainable projects on their next building, which ultimately leads to a more integrated approach. That’s the point when we start seeing LEED Platinum buildings being pursued and really incredible things put into place. So it only makes sense that if you have an environment where a number of people that have consistently been thinking within this platform and have become well acquainted with all of the different concepts—which we call credits or Environmental Approaches & Ideas—that they start realizing how these concepts work together. You hit that point and it becomes very apparent how all the concepts work towards creating a community or a neighborhood that can be distinguished by the fact that it goes much further even than what our own credits system broaches.

LEED can help reach this result by plowing the ground—getting people interested, getting them involved, helping them understand that a shared language of ideas exists for them and that there are others who are trying to do similar things. Because, once you become a leader, you want to do much more and to expand the impact. That’s where EcoDistricts and sustainable neighborhoods really come to the foreground.

EcoD: How do we use this common language—the LEED system—to bring all of the different stakeholders to the table? Completing a single building has its own set of challenges, but to develop at a district scale makes things considerably more difficult. Does LEED have a role to play?
SH: Yes. What planners sometimes say is that LEED misses the mark because it’s just about a single building, but we know that if we don’t look at neighborhoods, we’ll never get where we need to be. What that perspective ignores is the fact that LEED is successful precisely because it touches the place where people make so many decisions. It gives a lot of people solid direction on all the small decisions that add up to a large thing called a building.

You’re right in that this is much more challenging working at the neighborhood scale, so I’ve been extremely impressed with what we’ve seen come out of the LEED Neighborhood Development (ND) program and the development of EcoDistricts, because you need a much broader set of stakeholder interest to be successful—many times in areas where people don’t have decision making power. That means you have to find ways to influence people who are the decision makers.


EcoDistricts Summit 2011: Brian Geller on District Scale Sustainable Development and Seattle 2030 District Goals

June 28, 2011

There’s only so much impact a single green building can make on its own. The solution, if we still want to reach ambitious goals on energy efficiency, waste reduction and carbon neutrality? Start looking at things from a district or neighborhood perspective. The EcoDistricts concept does just that. By addressing these challenges at a higher level—in city planning and regional development—impacts grow exponentially compared to ad hoc development of sustainable buildings and infrastructure. Brian Geller, Founder and Executive Director of the Seattle 2030 District, explains the benefits and advantages to this approach and outlines his vision for the cities of the future.

Social Enterprises: There seems to be a lot of momentum in cities, especially those in the Pacific Northwest, around district scale development initiatives. What is it that makes these kind of programs so attractive for city planners?
Brian Geller: District planning is becoming more popular because it’s a logical scale for resource planning. The green building industry has made huge strides in the last decade, and many of the possibilities designers see involve reaching outside of a project boundary to neighboring properties.

SE: Do you think this kind of “friendly” arms race in sustainable development between Portland, Seattle and Vancouver B.C. will drive adoption in cities outside our region? Like LA? Atlanta? Boston?
BG: I think it will, though different cities currently have different strategies for planning and organizing district-scale environmental movements. I imagine, over time, that some replicable models will emerge, bringing together the most successful elements of efforts in different cities.

SE: How does all the work during the planning stages translate into a public benefit? How do sustainable districts benefit the people of a community?
BG: District-scale planning is wonderful because working towards a few simple performance metrics improves a community in many ways. Reductions in building energy use, water use, and vehicle miles traveled sounds very abstract, but the results—healthier buildings with healthier and more active occupant, safer and more walkable communities and healthier waterways—these are characteristics urban planners have been striving to bring to the people living in cities for decades.

SE: What are the biggest challenges in working with so many moving parts, people and organizations? Is it managing relationships or managing logistics? And how have you worked through them?
BG: Managing relationships with other organizations is a challenge. Many organizations overlap each other, with similar missions. No one wants to create confusion in the marketplace, but no one wants to stifle new ideas either. It’s a delicate balance that requires regular and open communication. We also don’t have a template to work from, so we have to figure out a lot as we go.

SE: What drew you to working at the district scale? What is the “passion point” for you personally?
BG: My personal passion point is tapping into the energy and vitality that makes cities special places to live. According to the Brookings Institute, this country is about to experience its greatest demographic shift in a century, due in large part to more people living in urban areas, where quality of life has the potential to be very high if we collaborate to find solutions. This once in a multiple-lifetime opportunity is ours to seize, or squander.

SE: Tell us about the Seattle 2030 District. What are the goals and vision for this undertaking?
BG: The goals come from the 2030 Challenge for Planning. We want to reduce the energy use, water use, and CO2 from vehicle miles travelled 50 percent by 2030, with even more aggressive goals (carbon neutrality by 2030) for new buildings.

The vision is to create a model of simple goal setting and community engagement that other cities can follow, even though specific local implementations and strategies will vary from one place to the next. Our pursuit of the existing building goals is unique in that they are aggregated. We know some buildings will go farther than others, but believe that by working together, as a community, we can achieve these aggressive goals and make Seattle so much better in the process.

SE: What kind of advice can you offer city planners and administrators who are looking into district scale sustainability and development? What key aspects should they consider? What common mistakes should they steer clear of?
BG: Focus on relationships, on how people in different departments, or different entities within a city, actually work together. This is not a technical problem we have to solve, but a very human one, and  new ways of interacting and cooperating are needed in order to be successful.

Brian Geller is the Founder and Executive Director of the Seattle 2030 District, a public/private partnership working to address Seattle’s 2030 Challenge goals from a district approach. Brian will also be speaking October 26-28 at the 2011 EcoDistricts Summit in Portland, Oregon on the District Scale Initiatives panel. For more information on the 2011 EcoDistricts Summit, or to register, please visit: Follow news and updates on Twitter (@pdxinstitute) and Facebook.