Posts Tagged ‘MLB’

The 2014 Green Sports Alliance Summit – It’s a Wrap!

July 29, 2014

The fourth annual Green Sports Alliance Summit took place in Santa Clara, CA July 21-23, 2014

The Green Sports Alliance Summit serves as a platform for the sports community to unite around sustainability – bringing together more than 600 industry stakeholders to learn from 80+ leaders and engage their peers in meaningful dialogue around better environmental practices and proven solutions that help to advance the green sports movement. The 2014 program covered the day’s most critical topics in professional and collegiate sports greening via a dynamic mix of venue tours, workshops, case study presentations, leadership plenaries, keynotes and networking events. Held in the tech capital of the world amongst many iconic professional and collegiate sports teams, the 2014 Summit was the most exciting and influential gathering yet.

2014 Summit Highlight Video

Photo Gallery

GSAS14_ImageStrip

Click here to view select photos in the 2014 Summit Image Gallery. Photos courtesy of Rielle Photography.

2014 Notable Moments

  • Sports industry executives Chris Granger, President, Sacramento Kings; Dave Kaval, Club President, San Jose Earthquakes; and Chris McGowan, President & CEO, Portland Trail Blazers took the stage to discuss the future of the industry and how sustainability is coming into the spotlight.
  • James Curleigh, President of Levi’s® Brand and Jay Coen Gilbert, Co-Founder of B-Lab and former Co-Founder and CEO of AND1 delivered rousing keynote addresses.
  • San Francisco 49ers CEO Jed York and San Francisco Bay Area Super Bowl 50 Host Committee CEO & President Keith Bruce joined the main stage to share sustainability plays that are helping Super Bowl 50 and the San Francisco Bay Area plan for a lasting legacy.
  • On the day following the launch of the NHL Sustainability Report, the first document of its kind produced by a major sports league in North America, the Green Sports Alliance honored NHL Commissioner Gary Bettman with the 2014 Environmental Leadership Award. NHL Director of Sustainability Omar Mitchell accepted the award on the Commissioner’s behalf and joined a panel of industry leaders to share how the League has started on a journey toward greater sustainability.
  • “The National Hockey League family truly is honored,” Commissioner Bettman said. “As intensely as our Clubs compete against one another on the ice, all are unified by the commitment to become a more sustainable business, to combat major environmental challenges and to preserve the roots of our game.”
  • Green Sports Alliance held the second annual Women, Sports & the Environment Symposium, a participatory dialogue around the role women leaders can have in the development of a more sustainable future – using sports as an instrument of change to address community and environmental issues.
  • Green Sports Alliance teamed with USGBC & San Jose Earthquakes for Green Apple Day of Service at the Aptitud Community Academy school garden.

Event Press

About the Green Sports Alliance

The Green Sports Alliance is a non-profit organization with a mission to help sports teams, venues and leagues enhance their environmental performance. Alliance members represent over 230 sports teams and venues from 20 different sports leagues.

Social Enterprises Involvement

For the 4th consecutive year, our team was responsible for assisting the Green Sports Alliance in the following:

Production

Branding & Marketing

Partnership

Program Development & Management

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2011 Green Sports Alliance Summit: MLB’s Growing Sustainability Street Cred

July 19, 2011

MLB teams, such as the St. Louis Cardinals, are implementing sustainability programs and collaborating via the Green Sports Alliance.

The fields of Major League Baseball are a trademark shade of deep green—and increasingly, so are its team and venue operations. As one of the first professional sports leagues in North America to put a major emphasis on sustainability, MLB is blazing trails and creating best practices for sports organizations and venues worldwide to follow.

Listening to Commissioner Bud Selig speak on the connection between sports and environmental stewardship, it’s clear he and MLB get it:

“Baseball is a social institution with social responsibilities and caring for the environment is inextricably linked to all aspects of the game. Sound environmental practices make sense in every way and protect out natural resources for future generations of baseball fans.”

Teams have been implementing their own greening programs for many years, but recently the National Resource Defense Council and MLB moved to create a more centralized platform for league-wide adoption of sustainable best practices—the MLB Green Tracks program. Teams and venues were challenged to assess their current status on sustainability. They measured and then tracked several key targets in a centralized reporting system, including: energy use and efficiency, water use, recycling and diversion rates, and impact on community (carbon pollution, resource consumption, etc.). By making the information accessible to all within the league, MLB fostered friendly competition, with many teams working hard to “keep up with the Joneses.”

So what are you favorite teams and ballparks up to these days? Have a read through some of MLB’s most exciting and impactful sustainability initiatives:

  • The Seattle Mariners now divert over 80 percent of their waste! They have removed almost all trash cans at Safeco Field and replaced them with Compost and Recycling bins. The Mariners also switched to all compostable food containers within the park, and worked with their composting facility to generate “Safeco Field Compost” to give away to fans on Earth Day 2011.
  • The 2011 MLB All-Star Game festivities are in Phoenix this year, and together with the National Resource Defense Council, MLB and the Arizona Diamondbacks are really pulling out all the stops. Among other things, All-Star Game events will be offset with “Green-e Certified” renewable energy credits and fans will be provided with tips through out the week to live more sustainably. Even the red carpet is getting the green treatment—it will be made with 100 percent post-industrial recycled nylon yard.
  • The Diamondbacks also installed a cutting-edge solar shade covering 17,000+ sq. ft. of Chase Field’s plaza. It not only provides cover from the intense Arizona sun, but also generates solar power for the field’s facilities.
  • The St. Louis Cardinals host Green Week each year in order to educate Cardinals fans about the teams green initiatives and encourage them to take steps to be more sustainable in their daily lives as well. Green Week 2011 at Busch Stadium featured an electronics recycling drive and the offsetting of energy use with RECs (renewable energy credits) for the entire week’s games. The Cardinals also boast a 30 percent waste diversion rate and have lowered energy use over 15 percent in the past five years thanks to their ongoing “4 A Greener Game” program.
  • The Texas Rangers are irrigating their field with surrounding lake water and collecting grass clipping to spread as mulch or put alongside creeks to hold bare soil. They’ve also substantially increased game day recycling efforts by providing 120+ recycling bins around the ballpark and ensuring all trash collected from the stands after games is sorted for recyclable items.

So next time you’re in the mood for a family friendly, and likely eco-friendly, summer activity, consider supporting MLB’s sustainability efforts by taking in a game at your nearest ballpark (via public transit where possible!) and taking advantage of their green initiatives.

Fans in Portland, Oregon and the surrounding area can also learn more about the success and potential of sustainability programs at professional sports organizations at the Green Sports Alliance Summit Opening Program and Reception, August 1, 2011 at Gerding Theater. This event is open to the public and features speakers from the Portland Trail Blazers (NBA), Seattle Mariners (MLB), St. Louis Cardinals (MLB), Nike, NBA and more.

Registration for the Green Sports Alliance Summit Opening Program is required. Cost to attend is $35/$20 for students with a valid ID. For more information, please visit the event website.